Every Business Needs Positive Online Reviews. Here's How to Find Them. | Entrepreneur

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Every Business Needs Positive Online Reviews. Here's How to Find Them. The critical facts behind customer feedback.

By Chris Miltimore Edited by Bill Schulz

Opinions expressed by Entrepreneur contributors are their own.

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More and more, consumers and corporations are viewing online reviews before they make a purchase. If you are not actively seeking positive reviews, you are missing the boat, (even if your business happens to sell boats).

Never lack feedback

According to Trustpilot, 90% of people will check an online review before making a decision. Nearly 50% of consumers consider positive reviews as one of their top 3 decision factors.

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