Job : *DIGITAL MARKETING DATA ANALYST*
Location: KL Eco City
Salary : RM4000 – RM8000
Bachelor / Master Degree in Marketing Specialization in research, Communication, Advertising, Mathematics, Statistics or related field
-Min 2 years experience working as web & marketing data analyst,
-Fluency in spoken and written English
-Experience using the following: Analytics tools: adobe analytics, or google analytics
-User Experience tools: Decibel or HotJar
-Passion and open to learning the latest user experience or analytics tools.
AB Testing tools: Google optimize or Adobe Target
-Any certificate in Data Analytics, Data Science or related fields
-Experience in Digital Marketing
-Proactive and forward-leaning
-Excellent analytical and presentation skills
-Strong analytical abilities
At a glance:
-The main job scope is to analyze web & mobile marketing channels in the area of performance marketing, user experience and user behaviour.
-Using various data sets from various sources (Adobe analytics, Google analytics, hotjar, decibel) to analyze web, app, ads campaign performance and user experience to present to team members and/or stakeholders.
-Determining business SWOT (strengths, weaknesses, opportunities and threats) and goals by analyzing data across systems and functional areas.
-Devise, set up, maintain projects and present a reporting that provides insight across the business.
-Support the team by providing meaningful data insight to shape current and future marketing strategies.
-Determining and monitoring goals and KPIs of the organization.
-Undertaking and executing briefs independently from the team/client including but not limited to regular and Adhoc reports, as necessary.
-Using relevant data to recommend web or channel optimization strategies for long-term and short-term rollout with an action plan.
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To apply for this job please visit seekers.my.