ActiveCampaign Review: Email Marketing Automation, Legit? – Are you deciding which email marketing software to make use of in your business? There are many email marketing and automation platforms on the market, so it’s exhausting to decide which is the best.
ActiveCampaign is among the hottest autoresponders that many profitable online marketers use. But everyone’s business is unique so you may doubt whether it is suitable for your small business.
I have used ActiveCampaign for many years, and it’s a vital tool for my online business. So I consider I’m qualified to let you know everything you have to find out about ActiveCampaign.
In this ActiveCampaign review, I’m going to cover the next to assist you to make a judgment:
ActiveCampaign Review: Verdict
- Product Name: ActiveCampaign
- Website: www.activecampaign.com
- Special Offer: Free Instant Access Here
- Overall Rank: four.9/5
- Who is it for any companies doing email marketing
What is ActiveCampaign?
ActiveCampaign started in 2003. It’s a reasonably priced email and marketing automation software program for enterprise house owners to connect with prospects.
With a historical past of more than a decade, it’s now a clever driven email marketing platform and sales CRM platform that offers enterprise homeowners plenty of power over email marketing.
Today, it’s the fastest-growing email marketing device with over 90,000 customers.
Since ActiveCampaign combines email marketing, marketing automation, sales automation, and CRM, more and more firms flip to them to streamline their marketing campaigns.
What I Like about ActiveCampaign
1. ActiveCampaign Has Powerful Segmentation Functionality
ActiveCampaign has lists and tags that are nice for doing segmentation. This lets you choose how to manage your subscribers: a single list with multiple tags and multiple lists.
One of the most highly effective capabilities is that ActiveCampaign enables you to arrange some situations to tag your subscribers mechanically based mostly on certain actions they take.
The perform that I use the most is to set a situation that routinely applies a tag to a subscriber based on what link he or she clicks in an email.
You also can use ActiveCampaign’s tagging capacity with its site-tracking function. What I imply is you could mechanically add a tag to your subscriber based on their behaviour on your website.
That lets you send more personalized and particular emails to your subscribers to extend the conversion rate.
2. ActiveCampaign Allows You to Create Any Kinds of Email Automations
ActiveCampaign’s automation power transcends most of the different autoresponders.
With ActiveCampaign, you’ll have the ability to create any type of automation email to advertise your business. Many large businesses are using ActiveCampaign to automate their enterprise.
It has a very versatile visible automation builder, which makes it so easy to create completely different triggers in your automation. You can build sophisticated automation with conditional logic and do all kinds of superior stuff that appears very high-tech.
When you combine ActiveCampaign’s automation capability with its tagging and website tracking features, you are capable of doing any marketing automation you like without limitations.
For instance, you possibly can arrange an automation sequence to be triggered each time somebody joins a listing or has a tag added. You can even set off automation when a subscriber visits the sure pages of your website.
Moreover, ActiveCampaign permits you to ship SMS to your subscribers so that your subscribers have a higher likelihood to see your messages.
ActiveCampaign can actually create any email automation you’ll be able to think about, which you can not do with other autoresponders.
I’ve been utilizing ActiveCampaign for many years now, but still, I’m creating and testing completely different sorts of automation that I haven’t tried before. The possibilities with ActiveCampaign are limitless.
3. ActiveCampaign Enables A/B Testing
In marketing, doing A/B testing is essentially the most important, in any other case you won’t know how to optimize your marketing messages or campaigns.
Although A/B testing is important, not every autoresponder has this capability however ActiveCampaign does.
There are two ways to do split-tests with ActiveCampaign.
The first one is that you can select the campaign kind as “Split Testing”. You might be guided through the setup process with questions such as what parts you want to do split-testing.
ActiveCampaign will then divide your listing to carry out the split-testing. The most unbelievable factor is that ActiveCampaign permits you to resolve a winner after or in the course of the campaign.
Another method to do break-up testing is that you can split-test an entire automation workflow. What you must do is just add a brand new action known as “Split” initially to your automation sequence.
You can determine the way to break up your contacts and determine a winner. There is so much flexibility you could decide any circumstances for doing split-testing.
4. You Can Share Your Automations with Your Team Members
If you have a group, typically it’s exhausting to work collectively without the ability to share work with others. ActiveCampaign makes it so easy to share your automation with others.
For instance, one of your team members might have created an advanced and complex automation sequence. You can truly import it into your account with ActiveCampaign.
If you are a marketing coach, you can even share this automation created together with your college students as a sort of bonus or lead magnet. That provides you with extra methods to deliver worth to your viewers.
5. ActiveCampaign is Suitable for Small and Well-established Businesses
Most autoresponders solely cater to both small and large companies. But ActiveCampaign is completely different. It’s appropriate for any business scale.
ActiveCampaign has different plans to cater to totally different business wants. That means you don’t need to pay for pointless features and wouldn’t have to switch to different platforms when your corporation starts to scale up.
When you are simply starting out, ActiveCampaign’s Lite plan will be capable of meeting most of your wants. It’s also very reasonably priced.
At the identical time, you may get access to all the widespread automation workflows which you can’t find in different alternate options like Aweber and MailChimp.
When your corporation starts to develop, you don’t have to change to expensive alternate options like InfusionSoft. You simply have to improve your plan of ActiveCampaign, which includes powerful capabilities like CRM or gross sales pipeline.
Therefore, ActiveCampaign is actually for any kind of business.
6. ActiveCampaign Has A Strong Liabiry of Integrations
ActiveCampaign is a well-established firm and has been out there for a number of years.
Unlike other new email instruments, ActiveCampaign can integrate with lots of platforms and software, together with WordPress, Shopify, Stripe, and so on.
This is a vital issue to suppose about when it comes to selecting an autoresponder. Because you would wish to integrate your autoresponder with different functions as your small business grows.
I’ve tried some new autoresponders before, and I find that it’s very inconvenient as they’ll only combine with a few functions. That limits your capacity to launch different varieties of marketing campaigns.
If you don’t know how to do integration, you probably can go to ActiveCampaign’s comprehensive documentation. It will information you step-by-step on how to combine, and you don’t need to hire someone that can assist you at all.
What’s more, since ActiveCampaign integrates with Zapier, this implies you’ll have the ability to actually integrate with any applications you’ll find a way to consider.
7. ActiveCampaign Has Advanced Tracking & Detailed Reporting
You won’t know if your email campaign works or not without monitoring and reporting.
Therefore, it’s necessary to decide on an autoresponder that can provide you with full insights into how properly your email campaign is doing.
ActiveCampaign presents a lot of tracking options such as similar old open and hyperlink monitoring. It additionally includes “reply tracking”. That would let you run separate automation primarily based on replies.
Another cool thing I like is that ActiveCampaign has superb website tracking. It means you would be able to track how your subscribers interact together with your internet pages and you possibly can then ship them personalized emails.
As for the reporting characteristic, ActiveCampaign is basically the best. It provides you with all of the statistics of each campaign. All the information is damaged down into completely different metrics.
The cool thing that ActiveCampaign lets you do is you could resend an email campaign to those who didn’t open it by simply clicking a button.
That means you’ll have the ability to guarantee your emails truly reach the inbox of your subscribers and read by them.
8. ActiveCampaign Has the Top Deliverability within the Market
It’s exhausting to measure deliverability precisely because it fluctuates over time. And there are tons of components involved that can not be managed.
However, there are some reports you will discover online that can give you some insights. According to the reviews by Email Tool Tester, ActiveCampaign’s deliverability price is in the main position.
ActiveCampaign has all the time taken good care of their deliverability as an end result of they know how necessary it is.
Therefore, unlike other email tools, they have strict coverage on spamming and don’t compromise on this. This ensures a lot of the emails despatched by way of ActiveCampaign can attain your subscribers’ inbox.
8. The Power of ActiveCampaign CRM
ActiveCampaign just isn’t only a powerful email marketing service but additionally a “Customer Relationship Management” software (“CRM”). This has been ActiveCampaign’s selling level that allows you to take pleasure in email marketing and CRM in one place.
ActiveCampaigns’s CRM is available on all plans except the Lite plan. It will assist you to simplify the process of deal management.
I like ActiveCampaign CRM’s card-based pipelines, which may be very simple to move from stage to stage with easy drag and drop. You can create as many stages as you wish to match your present sales process.
If you have used other instruments like Salesforce, you can see them as very complicated to make use of. But ActiveCampaign is completely different.
ActiveCampaign uses a simple approach that everyone is in contact and anything to do with a deal/opportunity is all managed from one place.
Another wonderful feature is that with ActiveCampaign CRM, you can connect current email accounts to ActiveCampaign. In that method, any emails between your team members and your deal contacts shall be automatically shown up on the deal’s report.
Therefore, if your corporation wants a CRM, ActiveCampaign can do it for you along with email marketing.
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What I Don’t Like About ActiveCampaign
1. More Tactical to Do Affiliate Marketing with ActiveCampaign
ActiveCampaign has the highest deliverability of emails on the market. But that also implies they’re stricter coverage on spamming. Affiliate hyperlinks usually are not favoured by them.
Therefore, to ensure your emails usually are not flagged by their system, you must keep away from embedding affiliate hyperlinks instantly in your promotional emails.
Actually, instantly linking folks to affiliate merchandise is not an excellent follow as an outcome of it significantly increases the chance of going into spam boxes.
A nice marketer always promotes affiliate products indirectly. What I imply is you must promote affiliate products via bridge pages, YouTube videos, or blog posts. Directly sending people to an affiliate product page does not convert well in actuality.
Therefore, I think ActiveCampaign not solely goals to protect their platform from spammers to ensure excessive deliverability, but also promotes good marketing follow.
From this attitude, this is often a profit from utilizing ActiveCampaign.
2. The Learning Curve of Using ActiveCampaign is a Bit Higher
ActiveCampaign has a lot of highly effective marketing features, which suggests you want extra time to grasp the options and utilize them in your corporation.
Although it takes more time to be taught, you are in a position to do anything you possibly can imagine with ActiveCampaign.
Moreover, I have used other email automation instruments, however, ActiveCampaign’s knowledge base is essentially the most comprehensive. You can get all of the answers from their documentation in case you have any questions.
If the documentation cannot address your downside, you could get access to their live chat feature. Their help team may be very knowledgeable and might answer your questions immediately without escalation.
3. Sometimes the Visual Builder is a Bit Slow
Since ActiveCampaign has many options to supply their system, typically it will take a bit longer time for loading. But this does not occur usually. Most of the time, it’s very clean to navigate and edit stuff inside ActiveCampaign.
ActiveCampaign vs MailChimp
This review isn’t complete if there is no comparison with ActiveCampaign’s rivals.
Same as ActiveCampaign, MailChimp is certainly one of the most popular email marketing providers. You may be considering between ActiveCampaign and MailChimp.
To put it merely, if you’d like better marketing automation, record management, and the next deliverability, ActiveCampaign is at all times a more sensible choice.
MailChimp is less complicated to use in certain features in comparison with ActiveCampaign. But generally, it could be more durable to seek out some options inside MailChimp.
MailChimp packs collectively the automation, touchdown pages, and forms within the Campaign section. That is complicated to me because it doesn’t sound logical.
Moreover, MailChimp’s listing management is not adequate compared with ActiveCampaign. MailChimp’s lists are mutually exclusive. What it means is that you simply can’t embrace contacts on completely different lists in the same campaigns.
What I really feel annoyed about MailChimp is that they charge per subscriber instead of contact. It means if you have the same contact on two totally different lists, you will be paying for them twice. That makes MailChimp fairly expensive to use if every one of your contacts is on multiple lists.
ActiveCampaign doesn’t have this issue as they cost per contact. You can have a contact on multiple lists and solely get charged as soon as.
Last however not least, MailChimp’s automation capabilities pale compared with ActiveCampaign.
There is no visual workflow inside MailChimp, which makes it pretty rigid and complicated to create automation inside MailChimp.
Certainly, MailChimp cannot beat ActiveCampaign in terms of automation capability.
Therefore, between ActiveCampaign and MailChimp, ActiveCampaign is always my number one choice.
ActiveCampaign vs Hubspot
ActiveCampaign and Hubspot share so many comparable options.
Hubspot is an all-in-one platform that includes landing pages, CRM, social media supervisor, calendar integration, pre-sales tools, blogging, email marketing, and service interaction manager.
Actually, ActiveCampaign is more about email marketing automation while Hubspot is more about CRM.
Although Hubspot has very related email marketing capabilities, ActiveCampaign is much easier to make use of. Hubspot is a method more difficult device that it’s extra appropriate for large companies.
Also, Hubspot is rather more costly than ActiveCampaign. Hubspot’s pricing plan is extra difficult as an outcome of they provide many features that you may not need or understand at all.
But I would say ActiveCampaign and Hubspot target and serve totally different buyer sorts.
I would highly advocate ActiveCampaign if:
- Your aim is to do email marketing
- You need a straightforward to use and inexpensive CRM
- You need superior marketing automation but have a decent budget
- You should solely use Hubspot if:
- Your company is massive in size
- You have lots of budget for a marketing tool
- You need advanced CRM because you serve high-ticket clients
Pros and Cons of ActiveCampaign
Pros of ActiveCampaign
- ActiveCampaign’s visual automation editor may be very highly effective and flexible
- You can do thorough split testing on every component of your automation
- The capacity of segmentation could be very advanced. You can use each record and tag to section your subscribers
- You can set off actions based on replies from subscribers
- You can share automation with others easily
- You can do advanced automation like reside events or webinars with ActiveCampaign very easily
- The Lite plan is very reasonably priced however adequate for many businesses
- There are beautiful email templates prepared for use
- ActiveCampaign can combine with plenty of different marketing tools easily
- Customer assist is superb
- ActiveCampaign provides superior monitoring and reporting for easy analysis
Cons of ActiveCampaign
- You need to upgrade to the Plus plan or above if you want to use features like lead scoring, attributions and web site messages, and so forth.
- The learning curve is greater because of its powerful options and capabilities
- The interface could be a bit gradual to navigate sometimes.
Now you know ActiveCampaign is so highly effective with many options, however how a lot does ActiveCampaign cost?
Unlike InfusionSoft, ActiveCampaign has a way more affordable and affordable pricing.
ActiveCampaign’s pricing structure has 4 tiers: Lite, Plus, Professional, and Enterprise.
Actually, for most companies, the Lite plan is sufficient as an end result of it giving you all of the core email marketing automation capabilities.
However, if you want to have CRM, lead scoring, website messaging, and attribution features, you would have to improve to the following tiers.
To get started, you’ll find a way to subscribe to the Lite plan with 500 contacts for simply $15/month. This is cheaper than different autoresponders like Converkit, Mailchimp, and Aweber.
If you go for the yearly plan, the monthly payment shall be reduced to only $9/month.
One important thing to note is that, unlike Aweber, a single contact on a number of lists is only counted as a single contact. And ActiveCampaign does not charge you for unsubscribed contacts.
Therefore, I would say ActiveCampaign is likely certainly one of the most reasonably priced autoresponders on the market.
If you need to strive ActiveCampaign, you presumably can get FREE instant access here.
Overall, ActiveCampaign is the most effective funding for your small business. With all of the capabilities of email marketing at a reasonably priced price, you shall be able to scale your corporation to the subsequent degree.
Try to be more creative and test different kinds of automation to search out the best converting email marketing strategy.
I’m positive with ActiveCampaign’s know-how, you will save lots of time and cash, and at the same time, get more gross sales.
Here’s good news for you, now you can try ActiveCampaign for free for 14 days. If you don’t prefer it, simply cancel anytime without question asked.