What Is SEO Traffic – When it comes to digital marketing methods, you have certainly heard of SEO. But, what is SEO? For that, in this article, I will explain what is SEO.
Search engine optimization (SEO) is the cognitive semantics of rising the superiority and aggregate of site interchange to a site or an interlacing attendant from search through examine engines. SEO objectives free of charge interchange (known as “natural” or “organic” results) to a certain extent than orchestrating interchange or paying traffic.
What Is SEO Traffic?
SEO traffic is search engine traffic, or individuals who put a term or query into Google, Bing, Yahoo, and other search engine browsed the results, and then clicked over to your website.
There are two forms of traffic to a website:
- Organic Traffic derived from natural sources: This is traffic that you do not directly pay for. It includes visitors that arrive at your website through social networking sites, email newsletters, Google search results, and other sources.
- Paid traffic: This is traffic that you directly pay for. People who click on pay-per-click (PPC) ads, as well as those who learn about you through influencer marketing, newsletter or podcast sponsorships, and other kinds of paid advertising, are included.
SEO stands for search engine optimization, and it is the practice of improving your website with the objective of generating traffic and ranking higher on search engine results pages (SERPs).
In principle, SEO applies to all search engines, but in fact, Google is the most important, with an 87.35 percent share of the search market, followed by Bing at 5.53 percent and Yahoo at 2.83 percent.
SEO traffic is search engine traffic, or individuals who put a term or query into Google browsed the results, and then clicked over to your website.
This excludes paid search engine traffic, which refers to those who typed a query into a search engine and then clicked on your PPC ad that appeared above the results.
Tools like Google Analytics and Google Search Console can help you track organic traffic from SEO. Check out our guides on SEO Analytics and SEO Tracking to learn more about these tools.
What is SEO? Definition and Functions
SEO stands for Search Engine Optimization. In simple language, SEO is a technique used so that your website is on the first page of search engines.
The best SEO techniques can make your website be in the first Google search. By being ranked first in search engines, your product or service is easier for users to find.
For example, like the picture below, you search for the words “most profitable food business”.
Websites that are in the first place on Google, Yahoo, Youtube, or Bing search pages will usually receive high organic traffic.
High traffic to the website can increase sales of your product or service. In addition, your website can also generate revenue from various other means such as affiliates and paid advertising.
Why is SEO important for websites?
SEO is very important for marketing your business. If you own a business, you need to have your own website to use SEO marketing techniques.
To build a website, you need to get web hosting and also a domain name. To choose the right web hosting for your website, read more here.
Here are 6 benefits of SEO to your website:-
1. Increase the amount of traffic
As mentioned above, SEO optimization is able to increase the amount of traffic that comes to your website. Good content alone is not enough if your website is on the 2nd, 3rd or so on-page.
This is because websites that are not on the first page will not get high traffic. For that, your content needs to be SEO optimized to ensure your website gets high traffic.
2. Build a Brand
To make your brand known, you need to make sure your website can be found by Google search engines. This is because customers will usually search on Google before making a purchase.
Brands that always appear on the first page of Google will be easily remembered by potential customers. Your website and brand will also be well known.
3. Website Easy To Find In Search Engines
By using Search Engine Optimization techniques, your website will be easier to find in search engines. This is because your website has a variety of keywords.
Keywords are words that your website visitors use when searching on Google. By using keywords, you can reach a wider and more precise target of internet users.
However, the keywords you use should be relevant to the topic discussed on your website.
4. Increase Customer Trust
Of course websites and brands that often appear on the first page of search engines get higher trust from customers. Customers often do not continue to buy when looking for a good or service.
They will make a survey first. If your website often appears with the keywords that customers are looking for, they will certainly trust your brand more after seeing the content of your website.
5. Quality Traffic
You may be able to get high traffic on social media. But the question is, is the traffic of high quality?
In contrast to social media, traffic coming from Google is of much higher quality. Usually, those who search on Google really need an immediate solution to their problems.
For that, they do not hesitate to spend money making purchases. So, organic traffic coming from Google is easier for conversion than traffic from social media.
6. Increase Your Income
Lastly, of course, SEO marketing techniques can provide you with a lucrative income. With high quality and free traffic, you can easily generate income.
There are various ways you can use to generate revenue from a website.
How To Generate Income From Website
- Sales of products or services
- Become an affiliate of people’s products
- Provide posting paid services on your website or blog
- Paid ads like Google Adsense, Mediavine, Adthrive, Ezoic
How Does SEO Work?
SEO aims to ensure that internet users can find the information they want with specific keywords.
To ensure users get the right search results, search engines perform 3 main tasks:-
- Crawling (Crawling)
This process is to collect data from all websites. From each page and also links. It is the initial process for SEO optimization.
- Indexing
After collecting the data, the search engine will store the information in the entry list (index).
- Ranking
Content that is relevant to internet users’ searches will appear on the first page. All of this content is arranged in chronological order.
To maintain the quality of search results, Google uses rules called Google algorithms.
Google’s algorithm ensures that internet users get accurate search results from reliable sources.
How to Use SEO?
Having understood how SEO works, now is the time for you to learn how to optimize SEO properly. SEO is divided into 2 types.
Types of SEO
There are 2 types of SEO, namely on-page SEO and off-page SEO.
What are On-Page SEO and Off-Page SEO?
On-page SEO
On-page SEO means SEO optimization from within the website or blog itself.
It is more technically related to website programming to make it easier for search engines to find information on your website.
Among the examples of on-page SEO:-
- Using adequate keyword repetition
- Use of headings H1, H2, H3, and so on
- Alt text on the image
- Links to other websites
- Link to the same website
Ways for you to optimize on-page SEO.
- Selection of Keywords (Keywords)
Keywords are among the important things in SEO. You need to choose keywords that get internet users searching. The keywords are chosen also need to coincide with the content of your website or blog.
Choosing the right keywords can bring organic traffic to your website. You should also use keyword repetition in the articles you write. The keyword repetition rate depends on the length of an article.
However, you cannot put the same keywords too much in an article. Google will assume you are using keyword stuffing and making it difficult for your website to rank.
It’s best to use keywords that have a similar meaning to the main keyword. This is because internet users will use a variety of different keywords to find information.
- Website or blog optimization
Website optimization depends on a good website structure, ease of navigation, and relevant content. A good website structure will make it easier for search engines to find important pages on your website.
The ease of navigation in your website will make your website browser easy to find information. It will make them stay longer on your website.
Relevant content is of course important so that your website gets accurate and quality traffic. Quality traffic can turn internet users into buyers.
- Website loading speed
A website loading fast will have a high amount of traffic as well as get a high ranking on Google. This is because internet users do not like to wait for websites that take a long time to load.
Every time they click on a website, if the website is slow to display the information they are looking for, they will just close the page. This makes the amount of traffic to your website decrease.
Off-page SEO
Off-page SEO is more about the things you need to do outside the website to give an impact to increase the ranking of the website. Off-page SEO is more focused on making your website or brand known.
To make search engines know your website known to many is to have many quality links to your website.
Here are some ways for you to do off-page SEO.
How To Create Off-Page SEO
- Guest writer
You can apply to write on other people’s blogs or websites. By writing on other people’s websites, you can leave a link to your website ( backlink ).
Preferably you choose to write on a website that has a Domain Authority (DA) higher than your website.
This signals to search engines that your website has quality content so that websites with high DA link to your website.
- Forum
Forums are also one of the places where you can leave website links. The trick is to create a link in signature your. So, every time you comment, your website link is also displayed there.
- Comment on other people’s blogs
You can also leave comments on other people’s blogs along with your website link. However, there are some blogs that do not allow you to put website links on their blogs.
- Link building
You can build links by exchanging links on other websites related to your topic. To do this you need to communicate with other website owners.
We recommend that you write related content and create links to other websites. After that, you just contact the owner of the website and say you have made a post about them. This makes it easier for other website owners to link to your website.
Put the website link in your signature every time you send an email.
What is YouTube SEO?
Youtube SEO is a video optimization technique so that your video gets the top position in Youtube search results. By using the right SEO methods, your videos will be easier to find on Youtube and get a lot of views.
Just like Google, Youtube also uses keywords to get search results. To make your video get more views, you need to put keywords that Youtube users are looking for in your video.
Tools For SEO Optimization
To help you with SEO optimization, there are several tools or tools that you can also use.
1. Jaaxy
2. Ahrefs
Ahrefs is an SEO tool an excellent paid to use in SEO optimization. Among the tools provided by Ahrefs are Site Explorer, Keyword Explorer, Rank Tracker, Content Explorer, and Site Audit.
The data provided by Ahrefs is very detailed. The price of the Ahrefs plan can also be expensive. Ahrefs plans start from as low as $ 99 a month. If converted to Ringgit Malaysia, approximately RM400 ++.
Ahrefs also gives you the opportunity to try out tools there for $ 7 for 7 days. After the trial period expires, you can terminate the subscription. Otherwise, your credit card will be charged according to the price of the subscription plan you choose.
You can refer to the picture below.
If indeed you provide SEO services, tool this is very helpful to me.
3. Moz
Moz also provides paid SEO tools such as keyword research, rank checker, link research, on-page grader, and on-demand crawl.
You can use keyword research and link research on Moz for free. But you need to log in first to use tool this.
Moz gives a relatively long trial period compared to Ahrefs which is 30 days. After a period of 30 days, you will be charged $ 149 per month.
4. Surfer SEO
Another pretty great paid SEO tool is Surfer SEO. Surfer SEO also provides a chrome extension that you can use to find out the search volume of each keyword on Google.
The trial period given by Surfer SEO is also 7 days. During this period use your best to do your SEO research. If you like the features provided by Surfer SEO, you can make a subscription starting from $ 59 a month.
5. Google Keyword Planner
This is a free SEO tool provided by Google. You can use the tool found in your Google Ads account.
Google Keyword Planner is enough for you to know the number of keyword searches. However, it does not provide more detailed SEO studies such as site audits or content explorers.
Free, but the SEO analysis you can do is very limited.
6. Ubersuggest
Ubersuggest is another SEO tool that is no less great. You can use Ubersuggest to do keyword analysis, competitor analysis, SEO backlink analysis.
In addition, Ubersuggest also provides a chrome extension which you can use to find out the number of keyword searches on Google.
Ubersuggest also provides traffic analysis for each website.
Ubersuggest gives you the opportunity to use these tools for free with a limited amount of usage. If you want to do more searches, you need to subscribe to Ubersuggest.
If you don’t do a lot of analysis, the free Ubersuggest is enough for you.
Also gives 7 free days for you to try tools there.
Interestingly, Ubersuggest offers lifetime prices from as low as $ 120.
If you prefer to make a monthly payment, you can opt for an Ubersuggest monthly plan that starts at $ 12 a month. One of the cheapest SEO tools plans compared to others.
Conclusion
If you have a business, you certainly know that SEO marketing is very important for your business. SEO not only gives high traffic to your website but also reduces your cost to create paid advertising.
However, the results of SEO optimization can only be seen after a few months. SEO optimization is a useless marketing technique in the long run.
For that, it is an obligation for you to learn SEO in more depth for your website. If not, you can take any SEO service to help make SEO optimization for your website.
Hopefully, by reading this article you will be clearer about what SEO is and its importance.
